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POSTED BY: Jim Ittenbach | November 16, 2012

Potential visitors and conference planners particularly liked photos of the Central Canal and the Artsgarden during focus groups conducted by Strategic Marketing and Research, Inc., […]

POSTED BY: Jim Ittenbach | November 15, 2012

Mayor Rahm Emanuel and Choose Chicago yesterday announced that Chicago’s regional advertising campaign promoting leisure travel to the Chicago area during the summer season delivered […]

POSTED BY: Jim Ittenbach | November 14, 2012

Journal of Consumer Research Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed […]

POSTED BY: Jim Ittenbach | November 13, 2012

In a digital age where dissatisfied consumers vent their concerns through biting viral videos, nasty blog posts or negative online comments, managers need to develop […]

POSTED BY: Jim Ittenbach | October 24, 2012

Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads […]