Oregon State University When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks […]
True fame isn’t fleeting. That’s what a team of researchers led by McGill University’s Eran Shor and Stony Brook University’s Arnout van de Rijt conclude […]
Sage Publications While those active on social media aren’t shy about expressing opinions on their Facebook pages, how much do their “Likes” really reflect the […]
Massachusetts Institute of Technology Economists often talk about “moral hazard,” the idea that people’s behavior changes in the presence of insurance. In finance, for instance, […]
University of Notre Dame Bridal registries might be efficient – sparing the gift-giver from hours of shopping and the recipient from having to return unwanted […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
