Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads […]
Rice University Over the past year, some news reports have questioned the long-term viability and popularity of daily deal companies, but the industry shows no […]
Michigan State University Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led […]
Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according to […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
