Journal of Consumer Research Happiness means different things to different consumers, depending on whether they’re focused on the future or the present, according to a […]
Journal of Consumer Research What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers […]
Two research analysts have joined the team at Carmel-based Strategic Marketing & Research Inc. RJ Gerard has joined SMARI as a senior research analyst. Gerard […]
Pew Research Center Fully 85% of adult SNS users say that, in their experience, people are mostly kind in social networking spaces. An additional 5% […]
University of Missouri News Bureau A University of Missouri researcher and his colleague have conducted a review that casts doubt on the accuracy of a […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
