Journal of Consumer Research Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that […]
Boston College Multi-taskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen […]
Journal of Consumer Research A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for […]
North Carolina State University Companies spend millions to develop their brand’s personality, in hopes that it can help sell products. But they’ve had no way […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
