Rochester Institute of Technology College students are more likely to share a meal with their computer than to interact with others at the kitchen table, […]
University of Michigan News Service Cause marketing—when firms share proceeds from the sale of products with a social cause—reduces charitable giving by consumers, says a […]
By the Pew Hispanic Center The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s […]
North Carolina State University News Services Closely contested major sporting events are followed by a significant increase in traffic fatalities for fans of the winning […]
Women prefer female service providers in situations where they might fall prey to stereotypes about their math and science abilities, according to a study in […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
