Young people give Google and other top brand search results too much creidibility, research shows. Google it. That’s what many college students do when asked […]
Rude behavior among employees can negatively affect consumer perceptions – even when the incivility isn’t directed at the customer, reveals new research from the University […]
Consumers strongly relate to brands that they perceive as underdogs, according to a new study in the Journal of Consumer Research. “Across contexts, cultures, and […]
Businesses make an impression when they sing “Happy Birthday” to customers or cook up entrees right at diners’ tables, but the impression’s not always a […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
