Jim Ittenbach's Posts

POSTED BY: Jim Ittenbach | April 26, 2010

If you’re running for office – and want to shore up support from young voters – you want Hollywood’s support, right? Wrong. Two new studies from […]

POSTED BY: Jim Ittenbach | April 23, 2010

The popularity of social networking websites has grown dramatically in recent years. One of the most popular sites, Facebook, now boasts more than 350 million […]

POSTED BY: Jim Ittenbach | April 19, 2010

Many companies grow by extending their brands into new types of products. A new study in the Journal of Consumer Research examines why some of […]

POSTED BY: Jim Ittenbach | April 13, 2010

FOR DUAL-INCOME HUSBANDS AND WIVES, IT’S STILL A MAN’S WORLD Decades of progress may have earned women their place at the office, but it hasn’t […]

POSTED BY: Jim Ittenbach | April 12, 2010

Airlines and airline passengers are discovering that less can be better: Fewer flights and fewer fliers have translated into better performance, according to an annual […]