Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
Journal of Consumer Research Consumers have negative reactions to flattery by salespeople, even if they think the compliments are sincere, according to a new study […]
When the Pew Internet and American Life Project released its “Teens, Social Media and Privacy” report in May, one thread of news coverage focused on […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
