Weill Cornell Medical College Patients like it and so do health organizations, but electronic communications in clinical care will likely not be widely adopted by […]
Journal of Consumer Research Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in […]
Journal of Consumer Research Survey results may be biased in multilingual research if consumers are unfamiliar with translated terms, according to a new study in […]
American Academy of Pediatrics Many parents are putting their precious cargo at risk while driving, according to survey results that was presented May 5 and […]
USC Marshall Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
