In a digital age where dissatisfied consumers vent their concerns through biting viral videos, nasty blog posts or negative online comments, managers need to develop […]
Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads […]
Rice University Over the past year, some news reports have questioned the long-term viability and popularity of daily deal companies, but the industry shows no […]
Michigan State University Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
