University of Illinois News Bureau Beautiful people, scenic locations, cool music and … the right plot structure? It turns out that a plot structure found […]
Journal of Consumer Research Happiness means different things to different consumers, depending on whether they’re focused on the future or the present, according to a […]
Journal of Consumer Research What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers […]
Two research analysts have joined the team at Carmel-based Strategic Marketing & Research Inc. RJ Gerard has joined SMARI as a senior research analyst. Gerard […]
Pew Research Center Fully 85% of adult SNS users say that, in their experience, people are mostly kind in social networking spaces. An additional 5% […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]