University of Missouri-Columbia Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers […]
Journal of Consumer Research Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that […]
Boston College Multi-taskers who think they can successfully divide their attention between the program on their television set and the information on their computer screen […]
Journal of Consumer Research A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for […]
North Carolina State University Companies spend millions to develop their brand’s personality, in hopes that it can help sell products. But they’ve had no way […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
