POSTED BY: Jim Ittenbach | November 15, 2012
Mayor Rahm Emanuel and Choose Chicago yesterday announced that Chicago’s regional advertising campaign promoting leisure travel to the Chicago area during the summer season delivered a positive impact in terms of hotel occupancy, incremental revenue gains and ROI.
Visitors from the six targeted drive markets, including Cincinnati, Detroit, Grand Rapids, Indianapolis, Milwaukee and St. Louis generated 233,000 incremental visits. The 12-week television and digital campaign, at a cost of $1.3 million, delivered 378,000 incremental hotel room nights and $207 million in total spending between May and September 2012 according to analysis conducted by Strategic Marketing & Research, Inc (SMARI). The campaign delivered $161 in spending for every $1 invested in the campaign.
Read more here.