POSTED BY: Jim Ittenbach | August 12, 2011
Pew Internet Project
Search and e-mail remain the two online activities that are nearly universal among adult Internet users, as 92% of online adults use search engines to find information on the web, and a similar number (92%) use email.
Since the Pew Internet Project began measuring adults’ online activities in the last decade, these two behaviors have consistently ranked as the most popular, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the Internet and web.
Even as early as 2002, more than eight in 10 online adults were using search engines, and more than nine in 10 online adults were e-mailing.
Perhaps the most significant change over that time is that both activities have become more habitual. Today, roughly six in 10 online adults engage in each of these activities on a typical day; in 2002, 49% of online adults used email each day, while just 29% used a search engine daily.
Read the full report here.