University of Illinois Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure – […]
Pew Internet Project Search and e-mail remain the two online activities that are nearly universal among adult Internet users, as 92% of online adults use […]
Pew Internet and American Life Project In its first standalone measure of smartphone ownership, the Pew Internet & American Life Project finds that one third […]
How much do our children influence our consumption behavior? Much more than we thought. A new study by a Temple University Fox School of Business professor […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
