While most people have intuitive reactions to Web sites, a group of Canadian scientists is developing software that can actually measure those emotions and more. […]
Consumers who choose between two good product options build a “positivity bubble” to justify their choices. But according to a new study in the Journal […]
When a company drafts a single celebrity to represent a brand, it can backfire—in the way Tiger Woods’ indiscretions affected Accenture. A new study in […]
From University of Pittsburgh Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet, according to […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
