Journal of Consumer Research A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for […]
North Carolina State University Companies spend millions to develop their brand’s personality, in hopes that it can help sell products. But they’ve had no way […]
Rochester Institute of Technology College students are more likely to share a meal with their computer than to interact with others at the kitchen table, […]
University of Michigan News Service Cause marketing—when firms share proceeds from the sale of products with a social cause—reduces charitable giving by consumers, says a […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
