Applied Research

We understand that innovation is risky. Product research helps uncover what customers really want and expect from your company. You need to be able to make smart decisions during product development, whether refining an existing product or expanding into a new line.

Research can show if your brand is performing in the marketplace as you’d prefer, and understanding how the market relates to it is vital to the strategy at all stages of the maturity model. SMARI’s approach to brand research will provide insight about brand equity and how best to leverage its strengths and overcome potential weaknesses.

“Voice of the customer” research is everywhere these days – but are you really maximizing the potential of that voice? SMARI can tell you what the customers really want and not just what you think they want.

SMARI knows your freshly hatched creative idea is morphing into a promotional device – and we know how important it is to find the most effective promotion tactic. Allow SMARI to bring their experience and normative metrics to ensure success of your campaign.

The personality of the employees is the face of company and the brand. Let SMARI be the unbiased, trusted listener to provide anonymized employee feedback and foster honest answers.

When it comes to understanding the consumer and the impact their decisions have upon your bottom line, SMARI’s market research can shed the insight needed to ensure strategically sound decisions.