Customer Research, Market Assessment and Promotion Research were used to study customer perceptions over a span of time indicated peaks of excellence, paths of mediocrity and troughs of failure guiding future efforts to build brand strength. Understanding customer perceptions helped our healthcare client retain and gain more followers by streamlining marketing efforts and updating product offerings to exceed customer expectations.
For this case, two studies were blended together to gather insight from both customers and the general market, which allowed greater research efficiency and reduced project costs.
Take a look below at the tools we used on this study, the industries and our other clients we helped with similar projects.
INDUSTRIES: Financial Services Healthcare Not-for-Profit
SERVICES PROVIDED: Brand Interpretation Brand Mapping Brand Tracking Key Drivers of Satisfaction Recall Measurement SWOT Analysis Text Analytics