How will potential messaging resonate with the target audience? For our consumer & retail client, it was Promotion Research that helped answer this question.
SMARI’s carefully worded questions yielded consumer insights that gave a clear direction to those building the messaging for their product campaigns. They were able to build statements that resonate with the consumer – statements that instill confidence and built a partnership between our client and those feeding their families.
Take a look below at the tools we used on this study, the industries and our other clients we helped with similar projects.
INDUSTRIES: Consumer & Retail Financial Services Not-for-Profit
SERVICES PROVIDED: Customer Journey Mapping Maximum Differential Scaling Moment-by-Moment Testing Recall Measurement Text Analytics