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POSTED BY: Katie Ittenbach | September 1, 2021

One of the hidden gems of research that we often utilize and consistently offers the most surprises and ah-ha moments to our clients is the […]

POSTED BY: Elizabeth Sutherland | July 29, 2021

We were inquired by our client to find out if a common cleaning product invented hundreds of years ago (which you’ve probably used and didn’t […]

POSTED BY: RJ Gerard | December 16, 2020

For us at SMARI, the current pandemic has had a dramatic impact on some of the things we do and has forced us to change […]

POSTED BY: Elizabeth Sutherland | November 16, 2020

Brand Research – Case Study Our Indiana-based college client that provides multiple options for higher education needed to know internal and external perspectives of the […]

POSTED BY: Jim Ittenbach | October 12, 2020